Results and Impact

CREATe believes that successful copyright reform must be based first of all on incentivising innovation from SMEs and individual creators, as the true incubators of change and growth. Business models must take into account how consumers and users actually use, acquire and appropriate cultural products in the digital era, and find ways to maximise profits, growth and cultural production by acknowledging these realities.

Our research programme creates independent evidence and analysis that enables the creative industries to produce not just economic growth but creative opportunities for citizens and consumers in an age where cultural production should be limited only by time and imagination.

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